Stem Cells And Its Effects On Society - 909 Words

Stem cells are unspecialized cell that can both reproduce itself indefinitely and, under proper conditions, differentiate into specialized cells of one or more types. (Reece, Jane B., and Lisa A. Urry, 2011.) The term â€Å"stem cells† were first seen in scientific literature in 1868, a German biologist Ernst Haeckel used this term to describe the fertilized egg that becomes an organism. On February 2, 1963 the firs piece of evidence of blood stem cells seem, Ernest McCulloch and James Till conducted experiments on the bone marrow of mine and observed that different blood cells come from a special class of cells. In 1981, pluripotent stem cells are obtained from embryos of mice and are the first embryonic stem cells ever to be isolated. In 1989, Mario Capecchi, Martin Evans, and Oliver Smithies created mice which are missing specific genes. They created the mice using embryonic stem cells and homologous recombination. In 2007, they were recognized by the Nobel Assembly because their experiment proved to be an irreplaceable piece of evidence to understand how various human disease such as diabetes and cancer develop. On November 6, 1998 the first batch of embryonic stem cells that originated from early embryos. Then eleven years later, President Obama signed an executive order to repeal some restrictions on human embryonic stem cells research funds. On July 4, 2009, the National Institutes of Health had to create new guidelines on federal funding for stem research. (â€Å"History ofShow MoreRelatedStem Cells And Its Effects On Society910 Words   |  4 Pages Stem cells are unspecialized cell that can both reproduce itself indefinitely and, under appropriate conditions, differentiate into specialized cells of one or more types. (Reece, Jane B., and Lisa A. Urry, 2011.) The term â€Å"stem cells† were first seen in scientific literature in 1868, a German biologist Ernst Haeckel used this term to describe the fertilized egg that becomes an organism . On February 2, 1963 the firs piece of evidence of blood stem cells appear, Ernest McCulloch and James Till conductedRead MoreStem Cells : The Origin Of An Organism s Life Essay752 Words   |  4 PagesStem Cells â€Å"In the beginning, there is the stem cell; it is the origin of an organism s life. It is a single cell that can give rise to progeny that differentiate into any of the specialized cells of embryonic or adult tissues.† This is a very simple explanation of stem cells by Dr. Stewart Sell, a cancer researcher. Stem cells are more or less blank cells. They are identical cells that can adapt to specialized cell types. There are two types of stem cells according to the U.S. Department of HealthRead MoreThe Debate Over Embryonic Stem Cell Research852 Words   |  4 Pagesknowledge of stem cell research has already created the ability for doctors to print a functional organ just as easily as people can print a persuasive research essay. With great medical advancements comes great controversy. The main way researchers have been studying stem cells is by harvesting undifferentiated embryonic stem cells. Those who oppose embryonic stem cell research claim that stem cell harvesting d amages and kills the un-born embryo; however, because of advancements in the stem cell harvestingRead MoreStem Cell Research Should Be Continued For Many Reasons1303 Words   |  6 PagesStem cell research should be continued for many reasons. Stem cell research can help save tissues, organs, and brain cells, it also helps to cure diseases. Looking at the big picture, stem cells could one day save our lives. Stem Cells are multi- cellular putty from which all tissues of the body are made.they have three general properties,. Those being that they are capable of dividing and renewing themselves for long periods of time, they are unspecialized, and they give a rise to unspecializedRead MoreThroughout centuries, scientists have discovered new and improved ways of curing certain types of1500 Words   |  6 PagesThroughout centuries, scientists have discovered new and improved ways of curing certain types of diseases with medical treatments that continue to be discovered. When newly discovered, many treatments and cures are controversial. Immediately, society questions whether or not these medical practices are reliable, safe, and ethical procedures. Such as electroconvulsive therapy (ECT), also known as â€Å"electroshock†, a medical procedure where patients who may be victims of schizophrenia or depressionRead MoreThe Medical Promise Of Embryonic Stem Cells1626 Words   |  7 Page sEmbryonic Stem Cells Why should people suffer from diabetes, Alzheimer’s, sickle cell anemia, leukemia, and plenty of other degenerative diseases while the cure lies in our hands? After James Thompson, a developmental biologist, reported that he had derived the first human embryonic stem cell line (Thomson), the potential of curing degenerative diseases was revealed. Ph.D. holder and deputy director of FDA’s office of Cellular, Tissue and Gene Therapies, Stephanie Simek, explains that stem cells are unspecializedRead MoreA Research Study On Stem Cell Research1665 Words   |  7 Pages Stem cells have advanced the way researchers look at curing what were once considered untreatable diseases. Modern technology has played a key role in the discovering of these stem cells and how they are used in the body. Many argue that the use of adult and embryonic cells is unethical and inhumane to society, however, there is one point taken into consideration when making that statement; if researchers could develop a cure for a disease that was affecting a family member of those who oppose itRead More A Look at Stem Cell Research Essay1424 Words   |  6 PagesA Look at Stem Cell Research Research in the development of stem cells has become increasingly popular over the past decade. The fascination in the study of stem cells by scientists comes from the mystery of what the essential properties are and how cells differ. With the discovery of determining how stem cells are self renewing and identifying what causes stem cells to become specialized leads to the ability to create more cell-based remedies as well as preventing birth defects, more preciseRead MoreStem Research On Stem Cell Research1747 Words   |  7 PagesKelly English 111-36 25 November 2014 Stem Cell Research Stem cell research has cultivated a new, miraculous study in the health field. The study has led to an increase in curing diseases over the past couple of decades. Before stem cell research, diseases were destroying and devastating lives continuously on end. With the use of stem cells in modern time, diseases are no longer taking control of lives. The innovation in biomedical technology, such as stem cell research, has greatly impacted the understandingRead MoreHematopoietic Stem Cells to Cure Leukemia980 Words   |  4 Pages Hematopoietic Stem Cells to Cure Leukemia Genetic Engineering consists in altering the DNA of a cell with the purpose of researching, as well as correcting genetic defects. (learn.genetics.edu) One of the human bodys cells has the ability to grow into any one of the bodys more than 200 cell types and this is called Stem Cells. They are not specialized and unlike mature cells, they can renew themselves and create new cells. Stem cells have a great potential, but extremely limited is the

All Actions Are Governed By Morality - 2671 Words

Chaz Jenkins Philosophy Research Paper Draft Monday, June 8, 15 All actions are governed by morality. As a society, we make actions every single day that we don t even think twice about. We never sit back and ask ourselves what kind of an action did I just make? Was it a moral action, an immoral action, a action that has no relevance to morality? We just make them. most people would have a general agreement on how to distich and differentiate these actions in general but my research paper is arguing against everybody s day to day beliefs. i think actions always have morality to someone even in the smallest of these actions. I believe that morality is what drives us as humans beings to do what we do on a daily, hourly, and minutely basis. In my research, I believe that every action contains some kind of moral relevance, even if the person didn t realize it. Subconsciously we make decisions that we may think are non-moral actions, yet have a moral idea driving the action. â€Å"The Secret Joke of Kant’s Soul† was typical of what I have read in other Deontologists who arg ue that the primary justification for punishment is retribution. That is, to give those who make wrong decisions what they deserve based on what they’ve done, regardless of whether this punishment will actually stop a future event from happening. If we stop to analyze just what people call â€Å"moral principles† we will quickly discover they fall into two very dissimilar camps. The first is called absoluteShow MoreRelatedThe Authoritative Allocation Of Values940 Words   |  4 Pagesthe people. One of our major social problems in America is morality. You can define morality as the distinction between right and wrong or good and bad behavior, it is the system of values and principles one is held to by society. Some conflicts we face in our country with morality would be abortion, theft, drugs (cigarettes), suicide and murder to name a few. I feel the government should have a lot of involvement in the morality issue in the United States. If the government was not heavilyRead MoreEssay on Morality is a Human Invention1152 Words   |  5 PagesMorality is a Human Invention To approach the subject of Morality, one must first gird himself well, for the road is a difficult one. The perennial questions often revolve around what is Right and what is Wrong, so an explanation here is difficult at best, and futile, at worst. Nevertheless, I shall begin with a quote from Twilight of the Idols, by Nietzsche: I formulate a principle. All naturalism in morality, that is all healthy morality, is dominated by an instinct of life-Read MoreEssay On American Imperialism1265 Words   |  6 Pagesis being done with good intentions of spreading culture, since America has no right in imposing what they think is right due to it being completely subjective. What America believes is right is not automatically correct and an absolute truth, as morality is subjective, so to think that it is automatically correct and to forcibly enforce America’s ideas onto other countries is wrong. Not only is it morally bankrupt to do so, but it also contradicts the very Declaration of Independence which AmericaRead MorePhilosophers: Niccolo Machiavelli, John Locke and Karl Marx885 Words   |  4 PagesMachiavelli advocates political absolutism. It is a form of government in which the governed accept the powers granted to a single ruler usually vested in a king or an emperor by divine manifestation. On th e other hand, both Locke and Marx contradict the Machiavellian ideology of government. In contrast, Locke and Marx both have coinciding ideals, in which they believe that government is maintained with the consent of the governed. However the fundamentals of their philosophies differ in that Locke’s revolvesRead MoreSaving Morality: The Implications of Hard Determinism 1116 Words   |  5 Pagesto the theory this paper serves to show that moral nihilism is not the inevitable end to morality in a hard determinist framework. Instead morality, if not wholly, at least partially, is capable of being maintained by the hard determinist. Determinism is the philosophical theory that for every action there exists antecedent conditions from which that action necessarily follows and these conditions are governed entirely by the natural laws of the universe. Hard determinism claims that not only is determinismRead More Ethics Of The Hellenistic World Essay1265 Words   |  6 Pagesthe behavior of adults, but in adults it is more difficult to see that this truth, since they have much more complicated beliefs about what will bring them pleasure. This hedonism was widely denounced in the ancient world as undermining traditional morality. quot;The trouble with Epicureanism is its assumption that the self is a bundle of natural appetites and passions, and that the end of life is their gratification. Experience shows that such a policy consistently pursued, brings not pleasure butRead MoreImmanuel Kant And Kant On Morality1097 Words   |  5 Pagesdefinition of morality is the rules for right action and prohibitions against wrong acts. Sometimes morality is the single set of absolute rules and prohibitions that are valid for all men at all times and all societies. More loosely, a morality can be any set o f ultimate principles, and there may be any number of moralities in different societies. Examples would be don’t cheat, don’t steal, and treat others as you would want to be treated. When dealing with the philosophers take on morality, there areRead MoreTerrorism : The United States1154 Words   |  5 Pagesbetween the two can be thin. To understand and better handle these situations requires a proper perspective of morality, the purpose of interrogation and law. Morality is a tough subject and is defined by groups of people differently. Morality may have universal parts, but often it varies from culture to culture. (4) When molarity is discussed often times the term is thrown around as if all people have the same feelings as one another. People in India view murder as wrong, as do americans. HoweverRead MoreThe Adventures of Huckleberry Finn by Mark Twain843 Words   |  3 PagesDespite all his adventures and decisions he has to make, Huck has a strong sense of morality. Discuss situations where Huck’s thoughts or actions show an awareness of justice. Morality is defined as the principles of concerning the distinction between right and wrong behavior. Morality plays an important part in everyday life and having a good set of ethics is extremely important. People are shaped by morals and they also help determine what is important to that certain individual. It not only definesRead MoreThe Debate Over Physician Assisted Suicide951 Words   |  4 Pagesassisted suicide, is a hotly debated topic amongst both every day citizens and members of the medical community. The controversial nature of the subject opens up the conversation to scrutinizing the ethics involved. Who can draw the line between morality and immorality on such a delicate subject, between lessening the suffering of a loved one and murder? Is there a moral dissimilarity between letting someone die under your care and killing them? Assuming that PAS suicide is legal under certain circumstances

Respecting the Opposite Sex free essay sample

How many people do you know who are exactly like you—who look like you, think like you, act like you? I know plenty of people who have similar characteristics as me and it turns out that most of them would,happen to be women. Sure, there are people who share some of the same characteristics you have. About half of the worlds population is the same gender you are. Roughly one third of the worlds population is the same basic racial stock as you. Millions of people live in the same country you do, but billions more dont. Is there by chance the people who act like you, think like you, or look like you the opposite gender? In our own special ways, all of us are unique individuals who share both similarities and differences. While our similarities may bring us together, our differences should help us appreciate the unique qualities each person can bring to a relationship. We will write a custom essay sample on Respecting the Opposite Sex or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Sadly, we live in a world where differences often divide people, nations and even families. The unique differences that should add richness to our lives end up separating people who could have been best friends. Racial and ethnic prejudices can artificially separate us from people who could greatly enrich our lives if we only knew them better. Does it have to be this way? You should respect women by listening to what they have to say because when she tells about her thought and personal feelings you would actually understand were she is coming from. Its a little-known fact that men interrupt women more often in conversation, and not the other way round as some might think. For many people even for me listening is a difficult skill to acquire, but its possible when the right motivation is there. After all, we always appreciate talking with someone who listens to what were saying. I have a ways to go, as its all too easy to interject my comments and questions, or second-guess what a lady wants to say. Some argue that women are weak because they express their emotions—which I do not agree with. Not only is this opinion rude, but womens expression of emotion is both natural and beneficial. Medically, repression of emotion and feelings over time can cause both psychological stress and physical illness. In addition, men who think they are strong by not showing emotion are in fact demonstrating pride and engrained fear of being shamed by others for not living up to perceived expectations of them. Granted, its much easier said than done, but in the long run, bottling up emotions which are real, and deep, does nothing but cause pain. Overall I respect the opposite sex because without them this world would be incomplete. I would like to say that many other men need to respect the opposite sex as well. Women too, you are not always respectful to the opposite gender. Do not get me wrong both side have just as much blame for the lack of respect towards one another. Overtime I hope that this can all change and we could live as equals and respect each other, dont you agree?

Marketing is seen as a business function Essay Example

Marketing is seen as a business function Essay Conventionally, marketing is seen as a business function. The goal is to identify the needs and wants of consumers, determine which target markets to serve, design appropriate products, services and programs, and then publicise and deliver these offerings. This view of marketing is important, but it is a partial view. The discipline is more than a business function it is also embodies an attitude of mind.Everyone in the organisation is encouraged to focus on customers. The goal is to create customer satisfaction profitably by building valued relationships with customers, clients, suppliers, distributors, and others. This is about shaping attitudes and behaviour among all employees, not just those whose business function is formally described by the marketing label. This underscores the fact that the principles of marketing have a central role to play in contemporary businesses such as Qantas and within society.In many ways the current marketing activities within Qantas are following traditional and well-tried methods which reflect decisions regarding the product/service provision of routes, seat allocation and types, in-flight and ground-based services, the price structure, distribution channels and promotional activity. The marketing environment, however, is becoming more competitive, as external influences have affected the efficiency and profitability of the airline industry. Many developments have been technologically pushed: thus larger aircrafts have increased capacity, leading to reduced real fares and improved many aspects of the in-flight experience (though the tendency to large aircrafts might have ended with the introduction of smaller plans (Jetstar) to fly domestically);computer reservation systems have simplified bookings; airport infrastructure improved within the Qantas terminals to improve pre- and post-flight aspects of travel, and investments by government agencies to improve flight navigational systems and air traffic control to advance the punctuality of all airlines.Marketing Planning ProcessPlanning is an essential component for success in any business operation. In order for a business to infiltrate a marketing program, a business needs a plan which will put the objectives of the business in to prospect and makes them easier to achieve. The way in which a company does this is to create a marketing plan, which requires 5 main steps in its process.Analyse Present Marketing Situation (situation analysis)This situation analysis should then be summarized in a SWOT analysis showing the important Strengths, Weakness, Opportunities and Threats facing the firm. The external environmental factors may impose threats on the firms ability to operate, or they may create opportunities to develop new products, increase market share, or develop new markets. By analysing the firms existing resources, both human and financial, the marketing manager can gain an understanding of the firms strengths and weaknesses and hence develop its marketing strategies to build on its strengths and reduce the influence of its weaknessesThe blanket approach of mass marketing was touted by marketing professionals of years past, todays industry experts are singing the praises of one-to-one, or relationship marketing. And rightfully so. Todays consumers are savvier than ever before. With access to nearly any piece of information they want via the Internet, consumers dont want salespeople spouting off scripted presentations. Rather, they need advocates who are willing to help them find real solutions. How can you do that? By learning who your customers are; by finding out their real needs; and by offering them tailored products and services that work for them. The first step in attaining those lofty goals is to choose a customer base that is appropriate for your business. In order to find out who your target market is there are three steps that need to be followed:I. Identify Potential CustomersII. Conducting Market ResearchIII. C hoosing a Target MarketQantas airlines offer a range of products and services which allows them to have different market segments with different wants and needs. Knowing who their customers are and what they want allows them to compete more effectively while products are able to be defined and altered according to their price, place of sale determined. Promotions are also better focused for each market segment. e.g. Customers who are after more space, personal laptops, personal phone and other luxury items are able to buy a first class or business class ticket, parallel are those customers who want a standard seat and would benefit from buying a economy seat. In order to provide the best products and services, Qantas has to conduct market research to find out who their customers are and what they are after. Research is performed by a range of research technique such as surveys of passengers in flight, mail based surveys, complaint monitoring and discussion with customers by contacti ng staff, all of which are primary sources of data collection. Secondary data includes government statistics, airlines magazines etc.Another major component of Analysing the Present Marketing Situation (situation analysis) is the prediction of market opportunities .Businesses use a SWOT analysis when evaluating themselves and the competitors. The SWOT Analysis enables the businesses such as Qantas to identify what their Strengths are, and try to further develop these; where its Weakness are and try to overcome them and improve in these areas; what possible Opportunities are in the marketplace; and what threats could arise from changes in external influencesStrengths70% domestic market share with 90% of corporate marketExcellent airport locationGlobally recognized brand name andlogoCurrently one of the most profitable airlinesOne of the worlds safest airlineIntroduction of Jetstar into the low cost airline industry.WeaknessesSpeculations British airways will withdraw its $1.3 share i n QantasHigh labour costsGovernment refuses to lift foreign ownership restrictionsOpportunitiesDeveloping further e-commerce operationsExpanding its travel, catering and freight divisionContinually evolving aircraft technologyTake advantage of aviation growth in Asian Pacific region.ThreatsIncrease in government regulations preventing takeoversContinuing international threats creating a weaker market/economySWOT analysis of QantasIdentify Target MarketFor effective advertising a firm should first identify its customer (Target Market) in order to decide how advertising and other forms of promotion mesh with the various parts of the marketing mix (product-place-price-promotion) and to better reach the customer while creating an appropriate image.We regard the Target Market as those customers on whom you will place primary emphasis when developing an advertising program. In other words, the Target Market will not include everyone. To be able to develop a profile of your Target Market, you need to first determine the characteristics of the Consumer Market in order to learn who the potential customers for your market are. The characteristics of your Consumer Market include: Age, Income, Education, Occupation, Marital Status, Gender, Life Style, Consumption Patterns and Reasons for Purchase.The airline industry offers a range of services which caters for many transportation needs. Qantas has four main air services ranging from international to their new low cost domestic carrier. These four airlines generally differ on the destinations they fly as well as their pricing of tickets. All four of these airlines attract different customer, further more, within each of these airlines, they segment the market into even smaller categories by offering a variety of facilities onboard each airline, e.g. Business, First and Economy class.Fig1.1Qantass passenger transportation attracts the highest amount of revenue out of all there subsidiary and associated businesses (fig 1.1). Qantass marketing team promotes this sector of the business as well as the Tour and Travel sector to the general public, while their Freight services are directed at companies rather then consumers .The other remanding companies associated with Qantass core operations were developed to cut costs for passenger services and therefore require no marketing towards any consumer groups.Determine marketing objectivesThe marketing objectives of a business set down the goals which businesses wish to maintain or develop in the future operation of the company. Qantas which is a public company listed on the Australian Stock Exchange has a duty towards its fellow shareholders. Operating as a public company means that the marketing objectives are developed in order to satisfy the shareholder, and consequently this leads to the core objective of Qantas is to make a profit. The profit created will provide the shareholders with a satisfactory return on their investments (fig 1.2) as well as to gene rate enough profit in reserve to fund expansion and acquisition of new aircrafts. Qantass primary aim to maintain affordable air travel in order to keep enough demand to sustain profits will help reach this main objective of theirs.Fig 1.2Other such objectives include:* Maintain Its domestic market share of 70%* Increase internet sales( currently accounting for 28% , a 50% increase form last year)* Increased customer services* Decrease operating costs, aprox. $1 billion over a 2 year period* Develop non-flying services, so Qantas doesnt base its total reliance on its flying services and has is able to fall back onto non-flying businesses when air travel have decreased.* Introduce new routes and expand the corporate sizeSelect appropriate Marketing Mix (Develop Marketing Strategies)When you establish your marketing objectives, you are really asking what are the companys aims. These aims can only be achieved through the development of marketing strategies. It is now up to management t o develop strategies that will satisfy the wants and needs of the target markets and ultimately achieve its marketing objectives. Qantas has successfully created subsidiary and associated companies in order to lower the cost of operations. Qantass well organisation of companies allows them to work together to capitialise on their corporate strengths and minimise the effect of any weaknesses they may have. Whether companies increase sales, create new products(Jetstar), drop prices or increase the amount of advertising they usually refer to what is known as the Marketing mix.Fig 1.3: Standard Marketing mixThe Marketing mix consists of four elements. The Product (and service) offered for sale, the place (distribution) networks of the businesses, the promotional activities and the pricing structure. These interdependent products are coordinated to make up the businesss tactics.Qantass businesses will all have a different marketing mix; therefore we cannot have a look at Qantas as one co mpany in detail. As the elements are interdependent, the differentiating products and services will influence the price which they will sell for, the different PS are available from different locations and depending on which PS you look at, there promotional activity changes.Preparing the Marketing PlanThe final stage in the marketing planning process is the marketing plan. The marketing plan organises and puts the information discussed above in a structured and understandable report that will direct and communicate the objectives and strategies of the business and ultimately set the businesses direction. The marketing plan also provides the implementation process, cost involved as well as expected revenue that will be generated. How the Marketing actions will be monitored and controlled will also be discussed.Over the past four years the international market has become far more volatile, particularly since the terrorist activities of September 11, 2001. Qantas and its part-owner Br itish Airways (BA) have maintained a strong alliance in the face of turmoil in the aviation industry generally. While BA has become cash strapped, Qantas has remained cash positive and profitable. Qantass strategy is to remain flexible-not only by ensuring that its fleet can operate as a single-class carrier or be quickly converted to a mix of business and economy class, but also by cutting costs. Importantly it plans to ensure that its non-airline businesses stay profitable. These businesses accounted for 30 per cent of the companys profits in the six months to December 2001, and include Qantas Flight Catering Ltd, Qantas Holidays, Qantas Defence Systems, Australian Air Express, Qantas Business Travel and also includes its frequent flyer programs and co-branded credit card operations.Marketing Strategies in QantasOver the past year, Qantas has been conducting in-flight questionnaires that are completed during the flight in order to monitor customer satisfaction. Hidden within these questionnaire answers were valuable insights about the drivers of overall satisfaction and of customers intent to purchase. The 1,500 questionnaires gathers were analysed and gave Qantas statistically how important customers stated satisfaction with each product and service feature (such as seating, cabin crew or entertainment).From these they were able to identify which areas would incremental investment have the biggest business impact on. The results from this survey are below.From the questionnaires, it is apparent that there needs to be certain investments that are needed to be made into improving customer satisfactions. Such areas as entertainment, cabin crew, seating and check-ins are all proving to be performing under the customers expectation level. These results attained in 2002 have allowed Qantas to make significant changes to their business and improve customer satisfaction.Food Service and In-flight diningThe food service and In-flight dinning was well approved by the customer, but Qantas believed there was still room for improvements. In December 2002, Qantas introduced new menus and larger serving to those traveling in international economy class as well as Snack on Q, an assortment of snacks all in a drawstring bag. In September 2003, Qantas introduced more flexible and healthier menu choices for those traveling business and first class, as well as providing a room service like breakfast meal.Check-insCheck-in were a major time consuming issue which irritated many customers, Qantas introduced a new system called QuickCheck .These self service kiosks in Sydney and Melbourne domestic terminals were installed in August 2002.QuicChecl provide a fast flight check-in service for all the passengers who have no language and are able to get checked-in in less than a minute. There are also plans to expand the Quick Check kiosk to Canberra and Brisbane.EntertainmentQantas also needed a entertainment investment as there old system was proving to fall beh ind and other airlines were a lot more advanced in their in-flight entertainment systems. Qantas invested more than $300million on upgrading there in-flight entertainment system on it Boeing 747s.The new systems includes video screens mounted on the back of chairs-offering movies and video games for the Economy class. Business and First class received new individual touch screen monitors as well as in-seat power points, while all classes received personal telephones.All the following things are a few thing Qantas had invested in to provide a better Product to its consumers. Qantas has all used other strategies concerning Price, Place and Promotion to increase customer numbers and make Qantas the brand of choice.PlaceQantas has to provide easily accessible ticketing and purchaseing facilities to maintain a large customer base.Accessablity is an important factor which relies on both direct and in-direct distribution channels.Directly, customers can visit any of the Qantas Travel Centr es called Qantas holiday or such companies as Viva and Jetabout which are also partly owned by Qantas.This vertical intergration Qantas has invested in limits the likelihood of owner entity selling compeditors tickets.Other services such as telephone and airport ticket sales are were also installed to make the process quicker and more efficient.Marketing is probably the key ingredient in a companys success. It is hugely important factor in how companies differentiate themselves and get a competitive edge. With airlines we are fighting against becoming a commodity and the way to do that is marketing, positioning ourselves as a company that is offerings something different from our competitors. Geoff Dixon